After a productive 8 week pilot, we have collected the survey results and have some very interesting findings to report back to the group. We had 95% participation which provided even more data beyond our expected learnings and assumptions. The following presentation covers the entire pilot timeline...
By reducing churn, and keeping people motivated and active, the natural assumption is they will add sales to the bottom line rather than quit. By educating them about marketing, and maximizing their participation by giving each person a customized marketing plan that fits their lives, we felt we could drive stronger and prolonged sales activity.
The original challenge was...can we help reduce churn
and increase performance by adding a marketing coach?
The mechanics of the pilot program were straight-forward
We've created a schedule each week that delivers new information, challenges each person and builds what we like to call a "rhythm" to the sales activity. We also present specific challenges in our one-on-one calls to build accountability and show folks how much more predictable sales can be with a set schedule of activities.
Email reminder for Monday Webinar
Weekly Webinar
Recorded webinar sent to all participants
Individual weekly coaching sessions
Individual weekly coaching sessions
Individual weekly coaching sessions
Email invitation for Monday Webinar
Email tips for weekend motivation and performance
The MODsocket System is the backbone for user success...
Our proprietary system became the fulcrum for all user activity. It houses key marketing campaigns and tracks all aspects of each users involvement with our individual coaches. Even though the time period was short, we began to form habits whereby the system facilitated ongoing participation among demonstrators. We feel with continued service, and additional tactics implemented into the system, we could further grow each person and create an environment for total sales success beyond the coaching relationship.
Manage Communications
Manage Campaigns
Manage Toolsets
All communications between the marketing
coach and the demonstrator are mapped
into the system in the coaches’ electronic
job jacket and in the user’s private journal.
The uppercase library will be stocked full of all approved marketing templates, giving the user the ability to customize each piece and download / send for personal use.
The system comes complete with a wide variety of powerful toolsets, from email to Every Door Direct Mail to social media. MODsocket is a 360-degree solution.
WEEK ONE : Introduction to MODsocketDS System
WEEK TWO : Maximizing Your Network
WEEK THREE : The Art Of Selling
WEEK FOUR : Think Outside The Box
WEEK FIVE : Back To The Fundamentals
WEEK SIX : Leveraging The Brand
WEEK SEVEN : Using Social Media Correctly
WEEK EIGHT : Going The Extra Mile
The eight-week pilot covered a wide range of marketing topics
While it would be great to have a "one size fits all" process for sales, we recognize that these ladies have a variety of responsibilities that are a real factor in their ultimate dedication and success. That's why our approach to work individually with each person and create a flexible plan to fit them, while still incorporating the company goals and standards, works best.
Work takes a toll on your body and mind, every, single, day...
Sports, practice, games, driving, the list goes on forever...
Clubs, associations, competitions, travel ... ugh...
Cooking, cleaning, family nurse, running the household...
Individualized coaching builds stronger habits, motivates and creates success!
Motivation can be very creative
Marketing is the single most critical element for direct sales success outside the product itself.
While traditional marketing tactics and elements provide a base layer of options, today, the demand for more nimble and immediate solutions is key. That's why we created several new concepts that will take motivation and incentives to the next level. Our time together was short, and we could not effectively launch all of these programs, but we have enough input and evidence to prove that implementing these options will generate even stronger sales opportunities.
We created new and powerful marketing initiatives and apps that empower
pURL Campaign
We created a pURL (personal URL) concept to help demonstrators recruit new people for an open house and to also invite guests. Using technology, we give the ladies something fun and creative to use in order to close the deal and see better results.
Every Door Direct Mail
The MODsocket DS System has integrated tools to create, launch and manage a saturation mail campaign. You can leverage demographic data built into the system from Accudata that delivers a variety of key information about potential targets
Customizable Sales Sheets
We also designed custom sales sheets specific to certain industries to encourage new channels and the ability to walk in and make direct sales using a professional marketing piece that would set these ladies apart, giving them the confidence they need.
During our time speaking to the individual demonstrators, we got to hear quite a few of their personal obstacles that are preventing them from making sales. This is how we work. Listen. Learn. Create.
Some challenges are obvious...some, not so much
Shipping appears to be a big issue, and we have spoken to our partners at Fed Ex about your situation. Quite a few demonstrators stated that in many cases, the shipping charges were more than the actual item they had sold. We feel there is a huge opportunity for uppercase living to partner with Fed Ex and not only just solve the cost issue, but get expert assistance with logisitics to help create a solid shipping process and plan, down to the individual demonstrator.
Uppercase Living provided us with great participants, all with different levels of experience. Over the 8 weeks, we built great relationships with each of them, and it was only growing stronger. Their honesty and commitment was inspiring, so we are pleased to present the results they shared with us...
Results do all the talking
1) Did you regularly participate in the weekly webinar?
2) Did you participate in the weekly calls with your consultant?
3) What is your opinion of the weekly webinar series?
4) What is your opinion of the weekly calls with your consultant? (check all that apply)
9
10
1
10
3
7
9
8
3
5
0
15
10
64%
64%
64%
64%
64%
5) Do you feel you would benefit and work harder to succeed with this in place permanently?
6) Did you find the system useful?
7) Was the system simple to use?
8) Do you feel this system and process would be useful to your team members and for recruiting?
9) Do you feel this pilot began shaping good sales habits for you personally?
10) Do you believe marketing is an area you could always use help in to sell more effectively?
11) Did this new process re-energize you selling uppercase living products?
12) Would you like this service to continue? (check all that apply)
13) If this program was made available for a monthly fee of $50, how likely would you be to recommend the service to your sister Demonstrators?
Yes
Yes, not every week but as often as I could
Not very much
Not enough
Most weeks
Yes
Would be useful for newer people
Good, but information I already knew
Great, found them very useful
Not helpful
Not very useful
It gave me an outlet to voice my ideas
I found it very motivational
Personalizing a strategy for me was helpful
Insightful and helpful
Consultant challenged me to do better
It got old after a few weeks
I would like to continue this part
6
3
64%
0
7
7
10
5
6
0
3
7
9
8
6
3
3
11
Not sure
No
Yes
Too early to say
No
Yes
Didn't use it enough to tell
No
Yes
Not sure
No
Yes
10
No
Yes
0
No
20
Yes
Hard to say
7
4
No
9
Yes
Yes it helped me stay focused on selling/recruiting
2
3
It gave me new confidence to succeed
Consultant suggested things I could pull off
7
3
Challenges fit my lifestyle
Better appreciation for good marketing
7
7
Building momentum, want to continue
64%
No
4
16
Not likely
Yes likely
At the end of the day, we all learned quite a lot through this exercise. The value we provide goes beyond our initial thoughts and goals. While we now know there are distinct levels of expertise amongst these ladies, and some need this more than others, our value is much broader. And that is important. Among the many ways we add value are:
Added value can be quite subjective, so how do you stay objective?
Creating daily sales habits
Motivating discouraged players
Providing full agency services
Experienced marketing consultants
Opening new sales channels
Giving "uppercase" a sales advantage
Inspired price point for success
Reduced churn means increased sales
Click icon to view survey results by participant
Adding immediate value makes for a strong future
Evaluating the data
Getting Started
The program recommendations have changed shape, but still deliver solid results
When you become a new uppercase living demonstrator, in addition to your new starter package, you also receive a 3-month subscription to the MODsocketDS training program for marketing. The program includes;
$174.00
• 3-Month Personal Coaching
• Weekly webinars with focused topics
• Constant Contact email services*
• Individual Challenges
• MODsocket Content Management System
• Customized Marketing Templates
• Best Practice Training
• Sales Roll Playing Sessions
• Creative Services
* Based on specific level of emails sent monthly
• Personal Coaching Sessions
• Weekly webinars with focused topics
• Constant Contact email services**
• Individual Challenges
• MODsocket Content Management System
• Customized Marketing Templates
*Billing will be based on logins. As soon as a user logs in, they are automatically added to the monthly invoice whether they engage the program once or every day.
** Based on specific level of emails sent monthly
With the Monthly Maintenance Mode program, users can drop back in a month at a time to get personal coaching and to take advantage of the system and the collection of marketing templates. The program includes;
Monthly Maintenance Mode
$58.00*
What you get with MODsocketDS
Besides the monthly coaching and strategic planning for each of your demonstrators, you also get a full breadth of agency services. Our proprietary content management system is state-of-the-art and delivers powerful functionality beyond what most direct sales companies have access to. In addition, you also get full creative services as part of our annual agreement at no cost. Art direction, copywriting and development are just a few of the valuable services included in our program. "Special" projects will be quoted seperately.
MARKETING COACHING
CREATIVE SERVICES
POWERFUL SALES TOOLS
STRATEGIC PLANNING
DEVELOPMENT
All of us at Ad Giants and MODsocket want to thank you for allowing us into your businesses. We hope we have proven the strategic value this program provides. We are ready to move on this as quickly as possible and be ready for the upcoming 2015 year, starting in January. All it takes is a resounding...
We appreciate the opportunity, and look forward to next steps
"Let's roll this out!"
David Farmer
Karl Woolfenden
Greg Alban
14
No
3
Certain answers rose to the top to give us solid indicators...
When you examine the answers and combine those results with the open statements from each user, the results become more obvious and we can characterize the responses into specific areas.
Is there a "place for this" in the business?
Yes. Most women not only felt the value personally, but indicated strongly that this program would benefit women just joining the uppercase living business.
Did women feel more motivation, more engaged, listened to and challenged?
Again, yes. We heard most women talk about feeling stronger with more confidence about selling. They were beginning to create better habits and also felt better having a dedicated person to work with them one-on-one.
Was the content provided in the pilot what they needed?
Not exactly. Because of the high level of experience of most women involved, the "generalized" marketing information used to begin the program wasn't "deep enough" for most of them. That isn't a problem for us because we started with the basics, and we have plans for a much more aggressive and deeper dive into tangible solutions for the program. We had to walk a thin line coming out of the gates so quickly, and not knowing how far we could go without "stepping on toes" at the corporate level, so we opted to create more generalized content for this test.
What is our takeaway from the pilot?
Clearly this added value. The women generally felt more engaged, more focused and more motivated to sell. While the content presented was more general, it is critical for your new people to learn. Creating deeper, more challenging content about marketing is not a problem, and we have plans to push these ladies further using more detailed strategies and tactics as we continued. The biggest value for CVSL and uppercase living is to now have access to a full service agency, that will help create stronger marketing content, easier programs to execute, and personalized plans for each demonstrator. And all of these services are included as part of this low, individual cost. We were just beginning to build momentum, and based on how the women responded, we feel confident adding this service will be a tremendous benefit to the growth of the company, but more importantly, to the growth of the bottom line sales numbers.
email Campaigns
We have negotiated special package pricing with our key partners to provide unparralleled marketing tactics to further assist sales people.
Facebook & Google Campaigns
Targeted ads that will drive incredible results using social media from our newest partner at MODsocket. Pricing that anyone can afford to build leads.
Incentive Campaigns
Digital incentive programs to help demonstrators attract more people to attend open houses by giving them a chance to win huge prizes.
